Privacy Policy

1. Introduction

Animus Digital LLC ("Animus Digital," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use animusmarketing.com and related services (the "Service").

2. Information We Collect

Information You Provide

• Account & Form Data: Business name, website URL, email address, industry, website goals, and website age
• Purchase Data: Payment information is processed securely by Stripe — we do not store credit card numbers
• Communications: Emails or messages you send to our support address

Information Collected Automatically

• Website Analytics: We use Google Analytics (GA4) to collect usage data such as pages visited, session duration, referral source, and device type
• Tracking Pixels: We use Meta (Facebook) Pixel and HubSpot tracking for marketing attribution and remarketing purposes
• Cookies: We use essential cookies for site functionality and analytics/marketing cookies from the third-party services listed above

Information from Third Parties

• Public Website Data: When you submit a URL for grading, we analyze publicly available information from that website
• Google PageSpeed Insights: Performance and accessibility scores for the submitted URL
• SEMrush: Domain authority, traffic estimates, and keyword data for the submitted URL

3. How We Use Your Information

• To generate and deliver website grading reports and paid product outputs
• To send transactional emails (report delivery, purchase confirmations, verification codes)
• To send marketing follow-up emails (drip campaigns, product announcements) — you may unsubscribe at any time
• To improve our services through aggregated, anonymized analysis of usage patterns
• To process payments through Stripe
• To track marketing attribution via Google Analytics, Meta Pixel, and HubSpot
• To prevent fraud and abuse (via Google reCAPTCHA)

4. Data Storage & Retention

Your submission data, report data, and purchased product outputs are stored in a secure PostgreSQL database hosted by Neon (via Netlify). Data is retained indefinitely to allow you to access your reports and purchased products at any time through the dashboard. You may request deletion of your data by contacting us at office@animusdigital.co.

5. Data Sharing & Disclosure

We do not sell your personal information. We share data only with:

• Stripe: Payment processing
• Resend: Transactional email delivery
• Google Analytics: Website analytics
• Meta (Facebook): Advertising pixel tracking
• HubSpot: CRM and marketing automation
• Anthropic (Claude): AI-generated content (copy rewrites, accessibility fixes, AI summaries) — your website URL and publicly available content may be sent to the API for processing
• Google reCAPTCHA: Bot and fraud prevention
• SEMrush: Domain authority, traffic, and keyword data for submitted URLs
• Browserless: Headless browser rendering of submitted URLs for analysis — your submitted URL is sent to their API for processing
• Neon / Netlify: Database and application hosting

We may also disclose information if required by law, subpoena, court order, or government regulation.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal data
• Opt-Out: Unsubscribe from marketing emails at any time via the unsubscribe link in any email
• Data Portability: Request your data in a machine-readable format

To exercise any of these rights, contact us at office@animusdigital.co.

7. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information as defined under the CCPA.

8. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will delete it promptly.

9. Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Service after changes are posted constitutes acceptance of the revised policy.

12. Contact

For questions or concerns about this Privacy Policy or your data, contact us at: